(A version of this article originally appeared in The Writer magazine; it was also published in the November 2012 issue of The Practicing Writer.)
FIVE FREE AND EASY WAYS TO PROMOTE YOUR BOOK
By Erika Dreifus
It’s no secret that even the largest publishing houses aren’t providing all of the marketing and promotional support their authors might wish for these days. When you consider how many authors are working with smaller and independent presses – not to mention the increase in self-publishing afforded by low-cost technologies – it seems that everyone might benefit from some basic, budget-friendly book-promotion tips.
While promoting my short-story collection, QUIET AMERICANS, I relied on some tried-and-true techniques. I also discovered a few new tools. Here are five easy ones. They won’t consume too much of your time; even better, they’re free! (more…)