Be Your Own Publicist: Practical Strategies to Promote Your Book

October 12, 2021—7:00 p.m. to 8:30 p.m.

Erika will be leading this online workshop as part of the International Women’s Writing Guild (IWWG)’s Fall Poetry Palooza series.

Whether you publish with a large or small press or self-publish, a finished poetry book is only one piece of the puzzle. Another important one—which begins before the book is released—is promoting it. A publisher may develop a marketing plan, but as the author, you still play a critical role in reaching readers. This class will provide an overview of the poetry book promotion process, highlighting efforts that you might reasonably expect your publisher to handle (or collaborate on), and offering strategies that you, the author, can tackle yourself, with an emphasis on low-cost, low-stress approaches. We’ll also discuss the role of literary citizenship in this work.

More information and registration (discounted for IWWG members) on the IWWG site.